The Challenge
Edushape is an international toy company with more than 30 years of experience in toy development.
The challenge was to develop a new visual language for the whole line of projects, both flat and 3D. The goal was to create a language that looks cheerful and playful on one hand, and elegant and clever on the other.
It was even more challenging to come up with a versatile visual language and illustrated characters which were meant to be clear and long-standing so that future designers would be able to create more characters while keeping the line unified.
RoleProduct Development and Design | IllustrationYear2012
